About
A trusted product leader helping organisations turn uncertainty into outcomes.
Power Up Product was founded by Lorraine Marsh, a product leader with over 20 years' experience helping organisations build better products, improve customer experiences and deliver meaningful business outcomes.
Power Up Product was born out of a desire to provide businesses with the tools to enable them to build and launch products which delivered exceptional customer experiences, whilst maximising business value.
Career overview
My career began as a management accountant in global enterprises, where I developed a strong commercial and analytical foundation. At the onset of the web I was engaged to develop a product/growth strategy for a group of four banks. The strategy discussed the opportunities presented by this new 'internet' technology. The banks loved the strategy and wanted a supplier to implement it – and a digital agency was born.
As the founding product leader, I helped shape a web and mobile banking product portfolio adopted by more than 100 financial institutions, and which contributed to a multi-million-dollar acquisition by Ultradata. I led innovation initiatives that included the mutual banking industry's first white-label mobile transactional banking app, and a digital onboarding journey that reduced loan fulfilment from over two days to under five minutes.
Returning to the UK in 2020 from Los Angeles, where I had been leading Ultradata's expansion into North America, I was contacted by a number of previous clients for help. This led to the formation of Power Up Product.
For over 5 years, I have had the pleasure of helping organisations improve product performance, introduce customer discovery, align stakeholders, empower teams, and develop strategies that delivered measurable results – including a ten-fold increase in daily active users and significant retention and conversion improvements.
Today, I combine strategic product leadership with hands-on experience using modern AI-assisted development tools to help organisations move from uncertainty to clarity, validate opportunities quickly, and build products that create genuine value.
The biggest risk is rarely building too slowly. It's building the wrong thing.
My approach, in a sentence.
Career timeline
A snapshot of the roles and experiences that have shaped my approach to product leadership.
Founder / Product Consultant
Power Up Product — My independent product consulting and contracting practice helping startups and scale-ups with product strategy, discovery and delivery.
- Conceived, validated and launched the platform from concept to revenue generating within 6 months
- Designed quoting, parts catalogues, fitter scheduling, task management, purchasing, invoicing and payments workflows
- Used AI-assisted development across discovery, validation and delivery to deliver the product single-handedly
- Lucie Money (PFM AI Agent): undertook market research, value proposition definition, development of initial customer journeys and prototype testing of agent conversation quality
- Hectare Trading (Grain Trading Marketplace): delivered new trading model which exceeded trading conversion target by 18.6%
- Sparkol (Video Animation Software): implemented customer discovery practices, developed product strategy, and facilitated strategic planning sessions leading to opportunities which resulted in a 10× increase in DAU in 6 months
- Jaguar Land Rover: delivered a 3-year customer data strategy and secured executive approval
- Work For Impact (Contractor Management Software): built MVP and introduced product operations as Head of Product
Head of Product Innovation
Ultradata Australia — Leading core and digital banking provider to the APAC banking sector.
Led digital banking innovation for the APAC mutual banking sector, including expansion into North America.
- Led 3 cross-functional squads (15 people) with end-to-end ownership of digital banking outcomes
- Cut onboarding and loan fulfilment from 2+ days to 5 minutes
- Delivered 90% adoption of mobile banking apps across the client base
- Relocated to Los Angeles in 2019 to lead North American market expansion
Associate Director & Chief Product Officer
Vermilian — White-label web and mobile banking platform for mutual banks, acquired by Ultradata.
Founding product leader at a startup building white-label web and mobile banking apps for mutual banks.
- Scaled client base from 0 to 150+ mutual banks
- Secured 75 new retail bank clients in 6 months via an innovative response to regulatory-change
- Build and led product and client success teams of 15 direct reports
- Delivered the first transactional banking app to the APAC mutual banking industry, leading to a multi-million-dollar acquisition
Group Management Accountant
Virgin Entertainment Group — Retail entertainment division of the Virgin Group, operating Virgin Megastores.
Management accounting and financial reporting across the UK and internationally.
Deputy Financial Controller, HMCE
Fujitsu — Global information and communications technology company.
Financial control and reporting for a major UK government IT outsourcing contract with HM Customs & Excise.
Proof points
Product leadership
- 20+ years SaaS product leadership
- Startups, scale-ups & enterprise
- Built and coached high-performing teams
Strategy & growth
- Portfolio contributed to multi-million $ acquisition
- Supported 100+ financial institutions
- Aligned customer needs, business goals & delivery
Performance
- 10× DAU+ in six months (Sparkol)
- Exceeded conversion target by +18.6% (Hectare)
- Loan fulfilment cut from days to minutes (Ultradata)
International
- Built teams across UK & Australia
- Supported APAC → US market expansion
- Senior stakeholder engagement at executive level
In their words
"Lorraine consistently demonstrates a keen ability to identify solutions that yield the best outcomes for the organisation while effectively incorporating input from all stakeholders."
Founder & CEO, Work For Impact
"Lorraine has a unique ability to match strategy with practical outcomes. She avoids unnecessary technical complexity and remains focused on delivering business outcomes."
Chief Marketing Officer, Qudos Bank
"Lorraine is one of the most talented and dedicated professionals I've had the pleasure of working with. Her knowledge of product management was a key driver of our success. Beyond her core skills, it is her diligence and conscientious approach that stands out."
Founder/CEO, Vermilian (acquired) & Lucie Money
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